There is nothing like a good logo to market your brand and make your product unforgettable to your customers. They almost become a way of life. That clever jingle you hear that you just can’t get out of your head, along with good images to go along with it, are a tag team that is hard to beat.
When we look at logos and designs, we take for granted the amount of time and passion graphic artists put into them. We see the golden arches of McDonald’s or Google’s big “G”, Microsoft’s waving flag, and Apple’s design almost as if they’ve always been there. These individuals possess a rare talent and to be able to transfer it into reality, whether on paper, billboards, or as Web content, is very impressive. I used to want to be a graphic artist (many years ago) and probably could have been a good one. But, life moves fast and talent is like a plant that isn’t watered: it does not flourish. I remember wanting to have the next big idea. Here are some of my favorite logo designs from the past and today. Maybe you’ll see something you remember that might bring back a few memories for you.