What is the best way to get information about you, your company, or your product out into the market? Interestingly enough, most people would say advertising. As we know, advertising is an excellent way of showcasing your product. How many movies trailers have you seen in the past few months about the Dark Knight, Bourne, or the newest animated feature? But, the one thing that still consistently beats out this type of advertising is the kind that comes from the average, everyday person. Word of mouth travels fast, especially in the digital age. There are many average critics out there who can describe every movie sentence, scene, or even the rolling credits at the end. These seem to be the critics people tend to listen to because they can relate to them. If I know my friends did not like a particular movie, I may not want to see it. The same applies to any advertised product. You can push it as much as possible, but until you can get positive feedback that is circulated throughout the community, you won’t cover much ground. What do you think? Maybe there should be a “Rotten Tomatoes” site dedicated to rating all web content. Maybe we need a dedicated group of folks who will tell is exactly where to go on the Web so we can not only target the best sites and content, but also not waste our very, very valuable time. Hopefully this never happens because freedom to speak and be heard are the most important rights we have and sometimes critics have a way of quieting our voices by directing the crowd away from our stories. So, tell your stories. E-mail, direct message, and tweet them to your friends. That is the best, and least critical way, of pushing your product and advertising your story.
