Web sites are an integral part of any e-commerce business venture, be it small, medium or a large one. In order to mark a stamp of its own, an online company should have a strong online presence. This helps in achieving new business heights and high traffic rate. But small business should put extra effort in the online marketing strategies to gain popularity among the visitors. Such ventures should highlight their Unique selling proposition (USP) and should deliver high standards of quality and excellence while delivering services.
Why SMB should opt for CMS?
An small online business have to convince the target audience about all good factors involved in it solely with the help of a feature rich website. In such cases, the web design engineer should put extra effort in boosting the creativity aspect making the site more attractive and pleasing, simultaneously giving paramount importance to the content and information of the site. The website should be easily accessible by the users and the navigation systems should be engineered in such a manner that the user should get the required information within a limited time frame. The web site design should be search engine friendly to be indexed easily by the search engine bots and crawlers.
The content embedded in the website should be updated in frequent intervals so that the users will find the site attractive and engaging. If the users feel that the content is stale, then it will negatively impact the business and profits. Fresh and new ideas always captivate and enthrall the audience. Website design should give emphasis to content management and content updation.
Content management system is a collective system designed to share stored data by controlling the access to it. CMS plays a key role in managing and controlling the content of the website, thus indirectly assisting in more productivity and performance leading to the ultimate success of the website and business.
Popular CMS for Small business websites
Small business owners can outsource the complete work of designing an Open source CMS website to a professional company specializing in open source web development who will deliver the website in fine accordance with the exact needs and technical details specified by the client in a very affordable and cost effective manner. Some popular Open source CMS solutions which are well-suited for the business needs of a small or medium online business ventures are listed below:
The popularity of Joomla in integrating small business websites is in its peak, as it offers a lot of powerful features and professionally runs the business from all aspects of growth and development.
Word press is the best CMS for developing content rich sites and blogs. It provides cross-blog communication tools for multiple authors and password protected posts assuring secure networks.
A website powered with Drupal will be best suited for all the business needs of a small business venture. Drupal is modular and offers quick and cost effective development and deployment of small websites.
The choice of CMS will decide the fate of your online SMB ventures. So, be strategic in the selection of the most suitable content management system for developing your website.
Thank you to our contributor for this post:
Kabir Bedi is the senior web consultant who is having a rich experience in the domain of Open source CMS development. He is currently associated with LeXolution IT services (LIT), a top IT firm based in India, delivering hi-end and comprehensive web solutions with emphasis on CMS web development.
Contact Kabir: email@example.com