Creating apps is a great way to generate passive income. If you create a hit, you could easily make millions of dollars. Though these standout successes are rare, even modest successes can make you thousands of dollars in profit. The key is to create a quality app that people want and then to market it successfully.
Even if you have an amazing app, you can’t just rely on word of mouth to get you more sales. You need to create a marketing strategy to get the most exposure and drive sales. Here are a few tips for how you can market your app to stand out from the competition and increase sales:
Create a Website
Creating a website is the first step you need to take when marketing any product. It’s the first thing that users will look for when they want to learn more information about you, your company, and your other products.
Make sure you create a compelling website that has an eye-catching design that reflects the quality of your app. Include information about your app, including price, features, and upgrades. Strive to include features that users won’t find on other sites — perhaps a preview of the app or even complementary material like bonus games.
Offer a Free Version
Even if you plan to sell your app, you should make a free version available. Users are more willing to try out an app if it costs them nothing. If you create a free version of your app, you can convince users to buy the full version by giving them a taste of the quality they can expect.
Make sure that your free version offers users a quality experience while still holding back the most interesting or useful features for the paid version.
Create a Leaderboard
If your app has an online leaderboard, you will be able to get more word-of-mouth sales. Users will enjoy posting their high scores or their personal bests on the leaderboards, and other users will start to see a buzz building around your app. The more buzz there is, the more other users will be motivated to try out your app, and the more press you are likely to get from other blogs. You are also more likely to be featured in the app store.
Use Social Media
Social media is free marketing — take advantage of it. Create fan pages or profiles for your company or your app, and build a following to market your app. You can share updates about new apps, offer exclusive discounts, or share high scores and personal bests.
YouTube and Vimeo are special cases. You can use these networks to create and promote a trailer video for your app, which can showcase its best features for users and help them to get excited about it.
Perhaps one of the best ways to market your app is to get others to do it for you. You can encourage reviews by asking your followers on your website and social media to leave them. You can also get more reviews by creating a press kit for your app and sending it out to blogs, tech review sites, and even local newspapers and magazines.
The more positive reviews you get, the more buzz you will build around your app, which will lead to more traffic and more sales.
The app marketplace is crowded, and it can be hard to break through to get your app noticed when you are just starting out. However, these tips can help you to market your app so you get the sales and traffic you need to create the passive income you want or to build up your business.
Guest contributor Chloe Trogden is a seasoned financial aid writer who writes on specific opportunities such as cosmetology school grants. Her leisure activities include camping, swimming and playing her guitar.