Amazon-Fire-Phone-Maps-LandmarkAmazon debuted its smartphone, Fire Phone, this week amid mixed reviews. Smart companies always think about what benefits the bottom line of their business, and Amazon is nothing if it isn’t a smart, savvy business. Not only are there a large number of consumers buying products online using desktop computers and laptops, many are using mobile devices which makes shopping easy while on the go.

In the U.S., 35% to 40% of smartphone users use shopping apps, and about 20% of people look for better deals online for items they are shopping for while in a store that sells those particular items. Yes, we love to shop, and the Fire Phone will enhance the shopping experience. Using its Firefly technology, he Fire Phone can recognize printed text on posters, magazines, and business cards and from this information, make calls, save contacts, send emails, and visit websites instantly. It also recognizes songs so artist information, related songs, and albums can be downloaded directly to the phone.

Using its camera, the Fire Phone can recognize household items, books, DVDs, CDs, etc., access their product details, and order from Amazon right from the phone in a few steps. It has a dedicated camera button which allows the owner to launch the camera in a couple of seconds, even when the screen is off. ┬áThis smartphone is very functional, and useful, for the chronic shopper and gives that “quick draw” capability for those who like to buy what they see as soon as possible.